Thursday 7 January 2010

Financial Reporting - Financial Statement Analysis

Financial Statement Analysis


Who is interested in analysing a financial statement?



  • Owners

  • Customers

  • Competitors

  • Students who didn't realise that they had signed up for CSwBM and wanted to do CS

  • Competitors

  • Employees, unions

  • Government

  • Community representatives

  • Investment analysis

  • Suppliers

  • Lenders

  • Managers


Basically lots of people.

Examples



  • Shareholder wants to see whether to keep their investment in the company

  • Long term lenders want to see if the company will make their scheduled payments

  • Short term lenders want to see if the short term debts will get paid off


Financial Ratios


They are a quick way of assessing the financial health of a business, and when comparing two businesses they eliminate differences in scale.

Some ratios:

  • Profitability: Give insight into how successful the business is at creating profit

  • Efficiency: How efficient the business is at using resources

  • Liquidity: Ability to meet liabilities when due

  • Financial Gearing: Degree of risk and how the business is funded

  • Investment: Returns and performance


Examples from earlier revisited



  • Shareholder wants to see whether to keep their investment in the company -- Look at profitability, investment and gearing ratios

  • Long term lenders want to see if the company will make their scheduled payments -- Profitability and gearing ratios

  • Short term lenders want to see if the short term debts will get paid off -- Liquidity ratios


Profitability Ratios


Return on shareholder's funds:

[Profit after tax ÷ (Share capital + reserves)] x 100


Compares amount of profit available to the owners with the owners investment in the business. High is good.



Return on capital employed:


[Operating profit ÷ (share capital + reserves + long term liabilities)] x 100


The relationship between OP and long term capital.



Operating profit margin:


(operating profit ÷ sales revenue) x 100


A good measure of operational performance. Can vary a lot between business types. Supermarkets have low OP margins. Jewellers have high.



Gross profit margin:


(gross profit ÷ sales revenue) x 100


This is a measure of profitability in buying and selling goods



Example


Company A has £350 revenue and £255 cost of sales. Their gross profit margin is [(350 - 255) ÷ 350] x 100 = 27%

Efficiency Ratios:


Average inventories turnover period:

(Average inventories held ÷ cost of sales) x 365


The average length of time inventories are held. Businesses prefer this to be short.



Average settlement period for trade receivables:


(Trade receivables ÷ Credit sales) x 365


How long it takes debtors to repay. Shorter is preferred.



Average settlement period for trade payables:


(Trade payables ÷ credit purchases) x 365


How long it takes the business to repay credit purchases. Try to keep it low.



Sales revenue to capital employed: (asset turnover ratio)


Sales revenue ÷ (share capital + reserves + non current liabilities)


How effectively assets are being used to generate revenues. High indicated higher productivity. Too high may be overtrading and non sustainable.



Sales revenue per employee:


Sales revenue ÷ Employees


High indicates greater staff efficiency.



Example


A company makes £475 in sales and £65 in trade receivables. What is the average settlement period for trade receivables?

(65 ÷ 475) x 365 = 50 days

Return on capital employed


Operating Profit x Sales Revenue




  • Influenced by profitability and efficiency


Liquidity Ratios


Current ratio:

Current assets ÷ Current liabilities


Good to be higher than 1, as assets can cover liabilities. Manufacturing tends to have a high one, supermarkets have a low one.



Acid test ratio:


Current assets (but not inventories) ÷ Current Liabilities


Excludes inventories because they cannot be turned into cash quickly.



Cash generated from operations to maturing obligations:


Cash generated from operations ÷ Current liabilities


Indication of the ability of the business to meet obligations. High is better.



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